Brand Alchemy is the full development of your brand through the Authentic Alchemy framework. It uncovers your core identity and builds it into a clear, magnetic brand with language, visuals, and strategy that align inner purpose with outer presence. Whether launching something new or evolving what exists, Brand Alchemy transforms truth into resonance and gives your brand a presence that feels inevitable, coherent, and alive in the world.
Brand Alchemy is the full development of your brand through the Authentic Alchemy framework. It uncovers your core identity and builds it into a clear, magnetic brand with language, visuals, and strategy that align inner purpose with outer presence. Whether launching something new or evolving what exists, Brand Alchemy transforms truth into resonance and gives your brand a presence that feels inevitable, coherent, and alive in the world.
Brand Alchemy is the full development of your brand through the Authentic Alchemy framework. It uncovers your core identity and builds it into a clear, magnetic brand with language, visuals, and strategy that align inner purpose with outer presence. Whether launching something new or evolving what exists, Brand Alchemy transforms truth into resonance and gives your brand a presence that feels inevitable, coherent, and alive in the world.
THE PROCESS
THE INQUIRY
A deep investigation into the essence of the entity—its truth, tensions, and underlying purpose.
THE RECKONING
What no longer serves is brought to light. Misalignments are cleared to make space for clarity.
THE ALIGNMENT
Essence begins to meet expression. Language, symbols, and feelings are tuned into harmony.
THE FORMATION
Shape takes form. A living, resonant identity emerges—grounded in strategy, story, and soul.
THE REALIZATION
The work becomes visible and alive. Truth is expressed in a form that others can feel, trust, and follow.
THE PROCESS
THE PROCESS
THE INQUIRY
A deep investigation into the essence of the entity—its truth, tensions, and underlying purpose.
THE INQUIRY
A deep investigation into the essence of the entity—its truth, tensions, and underlying purpose.
THE RECKONING
What no longer serves is brought to light. Misalignments are cleared to make space for clarity.
THE RECKONING
What no longer serves is brought to light. Misalignments are cleared to make space for clarity.
THE ALIGNMENT
Essence begins to meet expression. Language, symbols, and feelings are tuned into harmony.
THE ALIGNMENT
Essence begins to meet expression. Language, symbols, and feelings are tuned into harmony.
THE FORMATION
Shape takes form. A living, resonant identity emerges—grounded in strategy, story, and soul.
THE FORMATION
Shape takes form. A living, resonant identity emerges—grounded in strategy, story, and soul.
THE REALIZATION
The work becomes visible and alive. Truth is expressed in a form that others can feel, trust, and follow.
THE REALIZATION
The work becomes visible and alive. Truth is expressed in a form that others can feel, trust, and follow.
BRAND
SERVICES
Instant-book. Fully online. Powered by Authentic Alchemy. Creative vision that ships at the speed of now.
REALIZATIONS
These case studies show the tangible outcomes of the Authentic Alchemy process, where core identity takes form through brand expression.
These case studies show the tangible outcomes of the Authentic Alchemy process, where core identity takes form through brand expression.
OJAI WILD
Brand Development
OJAI WILD
Brand Development
OJAI WILD
Brand Development
OJAI WILD
Brand Development
SIDE STREET WINE
Brand development
SIDE STREET WINE
Brand development
SIDE STREET WINE
Brand development
SIDE STREET WINE
Brand development
NINAKURU
Brand Development
NINAKURU
Brand Development
NINAKURU
Brand Development
NINAKURU
Brand Development
Aten Ray
Brand + Product
Aten Ray
Brand + Product
Aten Ray
Brand + Product
Aten Ray
Brand + Product
Ojai Valley Brewery
Brand Development
Ojai Valley Brewery
Brand Development
Ojai Valley Brewery
Brand Development
Revel
Brand Development
Revel
Brand Development
Revel
Brand Development
REALIZATIONS
These case studies show the tangible outcomes of the Authentic Alchemy process, where core identity takes form through brand expression.
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
BRAND SERVICES
BRAND SERVICES
Instant-bookings. Fully online. Powered by Authentic Alchemy. Creative vision that ships at the speed of now.
EXPERTISE
EXPERTISE
(1)
ESSENCE STRATEGY
I help uncover the essence of an entity and shape its voice, values, and vision into a clear, resonant expression.
(2)
CREATIVE DIRECTION
I establish the emotional tone, visual language, and overall feel of projects—guiding every creative choice toward coherence and impact.
(3)
CONCEPT DEVELOPMENT
I originate ideas that carry weight—concepts with depth, beauty, and purpose that anchor brand expressions and creative campaigns.
(1)
ESSENCE STRATEGY
I help uncover the essence of an entity and shape its voice, values, and vision into a clear, resonant expression.
(2)
CREATIVE
DIRECTION
I establish the emotional tone, visual language, and overall feel of projects—guiding every creative choice toward coherence and impact.
(3)
CONCEPT
DEVELOPMENT
I originate ideas that carry weight—concepts with depth, beauty, and purpose that anchor brand expressions and creative campaigns.
(1)
ESSENCE STRATEGY
I help uncover the essence of an entity and shape its voice, values, and vision into a clear, resonant expression.
(2)
CREATIVE DIRECTION
I establish the emotional tone, visual language, and overall feel of projects—guiding every creative choice toward coherence and impact.
(3)
CONCEPT DEVELOPMENT
I originate ideas that carry weight—concepts with depth, beauty, and purpose that anchor brand expressions and creative campaigns.
(4)
ENERGETIC SYSTEMS
Using tools like astrology, archetypes, and depth listening, this layer adds intuitive depth to strategy—revealing unseen patterns and aligning identity with greater coherence.
I design intentional visual frameworks that express meaning—logos, typography, palette, and style unified around a single truth.
(5)
STORY + STRUCTURE
I craft narratives and shape structure to give ideas clarity and emotional gravity—so every part feels aligned and alive.
(4)
ENERGETIC SYSTEMS
Using tools like astrology, archetypes, and depth listening, this layer adds intuitive depth to strategy—revealing unseen patterns and aligning identity with greater coherence.
(5)
STORY +
STRUCTURE
I craft narratives and shape structure to give ideas clarity and emotional gravity—so every part feels aligned and alive.
(4)
ENERGETIC SYSTEMS
Using tools like astrology, archetypes, and depth listening, this layer adds intuitive depth to strategy—revealing unseen patterns and aligning identity with greater coherence.
(5)
STORY + STRUCTURE
I craft narratives and shape structure to give ideas clarity and emotional gravity—so every part feels aligned and alive.
IMPACT
IMPACT
IMPACT
The choices we make—in how we show up, what we create, and what we stand for—carry weight. Every brand, project, and offering reflects our values and sends a signal to the world. Business shapes how we think, feel, and live—and we each have the opportunity to use it as a force for connection, creativity, and change. With clarity and integrity, we can set new standards, shift culture, and build a legacy that opens space for others to thrive. A more humane future is possible—one thoughtful decision at a time.
The choices we make—how we show up, what we create, and what we stand for—carry weight. Business shapes how we live, and we have the chance to use it for connection, creativity, and real change. Legacy starts here—with clarity, integrity, and a future others can thrive in.
AWARDS
AWARDS
AWARDS
BEAUTY SHORT LIST
Rose Total Spectrum - BEST FACIAL MIST
BEST FACIAL MIST
2025
Co-developed and co-formulated for Ojai Wild, this award-winning mist was recognized for its innovative botanical composition and elevated brand identity rooted in natural resonance and sensory clarity.
BEAUTY SHORT LIST
Rose Total Spectrum - BEST FACIAL MIST
2025
Co-developed and co-formulated for Ojai Wild, this award-winning mist was recognized for its innovative botanical composition and elevated brand identity rooted in natural resonance and sensory clarity.
INDY BEAUTY EXPO
OJAI WILD - BEST FRAGRANCE BRAND INTERNATIONALLY
BEST FRAGRANCE BRAND
2017
Led creative direction and brand development for Ojai Wild’s nature-forward fragrance line—celebrated for its integrity, botanical scents, and wildcrafted formulation philosophy.
INDY BEAUTY EXPO
BEST FRAGRANCE BRAND INTERNATIONALLY
2017
Led creative direction and brand development for Ojai Wild’s nature-forward fragrance line—celebrated for its integrity, botanical scents, and wildcrafted formulation philosophy.
INTERNET WORLD
BEST BOOTH DESIGN
2001
Designed and directed a custom booth experience for an emerging internet technology company. The installation was recognized for its minimal aesthetic, spatial clarity, and cohesive digital storytelling.
INTERNET WORLD
BEST BOOTH DESIGN
2001
Designed and directed a custom booth experience for an emerging internet technology company. The installation was recognized for its minimal aesthetic, spatial clarity, and cohesive digital storytelling.
Frequently
Frequently
Asked Questions
Asked Question
What exactly is Authentic Alchemy and how will it shape my brand?
How is working with you different from hiring a traditional design agency?
Who do you work best with—and how do we know if we’re a fit?
What results and deliverables will we walk away with?
What’s the typical timeline, investment, and next step?
Your process feels unorthodox—how did you arrive at it?
WHAT EXACTLY IS AUTHENTIC ALCHEMY AND HOW WILL IT SHAPE MY BRAND?
HOW IS WORKING WITH YOU DIFFERENT FROM HIRING A TRADITIONAL DESIGN AGENCY?
WHO DO YOU WORK BEST WITH—AND HOW DO WE KNOW IF WE’RE A FIT?
WHAT RESULTS AND DELIVERABLES WILL WE WALK AWAY WITH?
WHAT’S THE TYPICAL TIMELINE, INVESTMENT, AND NEXT STEP?
YOUR PROCESS FEELS UNORTHODOX—HOW DID YOU ARRIVE AT IT?
What exactly is Authentic Alchemy and how will it shape my brand?
How is working with you different from hiring a traditional design agency?
Who do you work best with—and how do we know if we’re a fit?
What results and deliverables will we walk away with?
What’s the typical timeline, investment, and next step?
Your process feels unorthodox—how did you arrive at it?
Learn the
Learn the
craft
craft
Authentic Alchemy—unlocked.
Authentic Alchemy
—unlocked.
Authentic Alchemy—unlocked.
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See how I surface a brand’s core frequency, fuse story with strategy, and craft resonance that lasts. No fluff—just clear steps you can use to develop your highest expression.
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Get one fresh, free branding lesson every Monday.
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