SIDE STREET WINE
SIDE STREET WINE
Side Street Wines merges French cellar discipline with California’s appetite for risk. The brief was simple and daring: craft a visual identity that could honor centuries-old technique while channeling the rebellious energy of the brewery space it shares. The result is a brand that tastes—and looks—like a collision between heritage and revolution.
Research
Research
I began with a full audit of the company’s sourcing, production, and service model, shadowing the team from abandoned vineyard rows to the taps at Ojai Valley Brewery. The aha-moment surfaced when we mapped their “use-everything, waste-nothing” philosophy against the radical art movements that challenged rigid academic rules. That parallel—craft tradition meeting cultural defiance—became the north star for every creative decision.
I began with a full audit of the company’s sourcing, production, and service model, shadowing the team from abandoned vineyard rows to the taps at Ojai Valley Brewery. The aha-moment surfaced when we mapped their “use-everything, waste-nothing” philosophy against the radical art movements that challenged rigid academic rules. That parallel—craft tradition meeting cultural defiance—became the north star for every creative decision.
Research
I began with a full audit of the company’s sourcing, production, and service model, shadowing the team from abandoned vineyard rows to the taps at Ojai Valley Brewery. The aha-moment surfaced when we mapped their “use-everything, waste-nothing” philosophy against the radical art movements that challenged rigid academic rules. That parallel—craft tradition meeting cultural defiance—became the north star for every creative decision.
Design
Design
Every bottle functions as a standalone artwork. Labels reference landmark movements—Impressionist light, Dada absurdity, Constructivist geometry—so no two releases feel alike, yet all share the same raw, stencil-style core branding that signals spirited dissent. The bottle becomes a gallery where wine and visual storytelling mature together.
Every bottle functions as a standalone artwork. Labels reference landmark movements—Impressionist light, Dada absurdity, Constructivist geometry—so no two releases feel alike, yet all share the same raw, stencil-style core branding that signals spirited dissent. The bottle becomes a gallery where wine and visual storytelling mature together.
Design
Every bottle functions as a standalone artwork. Labels reference landmark movements—Impressionist light, Dada absurdity, Constructivist geometry—so no two releases feel alike, yet all share the same raw, stencil-style core branding that signals spirited dissent. The bottle becomes a gallery where wine and visual storytelling mature together.
Development
Development
To keep the spirit tactile, we hand screen-printed a series of bottles and merch, then produced limited art prints that mirror the bottle graphics for in-store display. A flexible grid, color system, and type hierarchy ensure new releases slot in seamlessly, while merch, voice, and social presence keep the voice loud and unified.
To keep the spirit tactile, we hand screen-printed a series of bottles and merch, then produced limited art prints that mirror the bottle graphics for in-store display. A flexible grid, color system, and type hierarchy ensure new releases slot in seamlessly, while merch, voice, and social presence keep the voice loud and unified.
Development
To keep the spirit tactile, we hand screen-printed a series of bottles and merch, then produced limited art prints that mirror the bottle graphics for in-store display. A flexible grid, color system, and type hierarchy ensure new releases slot in seamlessly, while merch, voice, and social presence keep the voice loud and unified.
Concept
Concept
Celebrate the art of radical change. By pairing rescued fruit with rescued ideas—historic creative revolts that shifted culture—Side Street Wines invites drinkers to raise a glass to tradition, then dare it to evolve.
Celebrate the art of radical change. By pairing rescued fruit with rescued ideas—historic creative revolts that shifted culture—Side Street Wines invites drinkers to raise a glass to tradition, then dare it to evolve.
Concept
Celebrate the art of radical change. By pairing rescued fruit with rescued ideas—historic creative revolts that shifted culture—Side Street Wines invites drinkers to raise a glass to tradition, then dare it to evolve.
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