BRAND ALCHEMY
BRAND ALCHEMY
This is a 3-month, high-touch brand development engagement rooted in the Authentic Alchemy methodology. Built for founders, artists, and teams who want a brand that feels clear, aligned, and inevitable—both visually and strategically.
Philosophy
Philosophy
Authentic Alchemy is based on one belief: truth resonates. When a brand is built from a place of coherence and inner clarity, it attracts naturally. This process isn’t about fabricating identity—it’s about revealing what’s already true. Through deep listening, strategic insight, and creative precision, we bring every part of the brand into alignment. The result is a brand that feels grounded, trustworthy, and magnetic.
Authentic Alchemy is based on one belief: truth resonates. When a brand is built from a place of coherence and inner clarity, it attracts naturally. This process isn’t about fabricating identity—it’s about revealing what’s already true. Through deep listening, strategic insight, and creative precision, we bring every part of the brand into alignment. The result is a brand that feels grounded, trustworthy, and magnetic.
Philosophy
Authentic Alchemy is based on one belief: truth resonates. When a brand is built from a place of coherence and inner clarity, it attracts naturally. This process isn’t about fabricating identity—it’s about revealing what’s already true. Through deep listening, strategic insight, and creative precision, we bring every part of the brand into alignment. The result is a brand that feels grounded, trustworthy, and magnetic.
Approach
Approach
We combine structured systems with intuitive insight to map the full landscape of your brand. Through collaborative discovery and focused refinement, we shape your brand’s purpose, personality, voice, and visual presence—aligned to what’s most true, resonant, and effective.
We combine structured systems with intuitive insight to map the full landscape of your brand. Through collaborative discovery and focused refinement, we shape your brand’s purpose, personality, voice, and visual presence—aligned to what’s most true, resonant, and effective.
Approach
We combine structured systems with intuitive insight to map the full landscape of your brand. Through collaborative discovery and focused refinement, we shape your brand’s purpose, personality, voice, and visual presence—aligned to what’s most true, resonant, and effective.
The Process
The Process
Authentic Alchemy
A 9-phase framework delivered over three months:
Discovery & Brand Audit
Empathic interviews, strategic assessment, and intuitive immersion to uncover the brand’s core truths.Core Statements
Who you are, what you do, how you do it, and why it matters—clarified in sharp, foundational language.Tone & Voice
Establish the emotional language and communicative tone that creates connection and consistency.Emotional Narrative
Define the “why” behind your brand—why people care, what they feel, and how it resonates.Market Positioning
Clarify competitive landscape, category ownership, and customer perception.Naming & Messaging
Name development, voice guidelines, key messaging, product copy, and social language.Brand Vision
Plan for future expansion—how your brand will grow, scale, and evolve over time.Visual Identity
Design system including logo, color, typography, graphic language, and photographic direction.Integration & Synthesis
Align brand truths, emotional resonance, and market strategy into one unified brand system.
Authentic Alchemy
A 9-phase framework delivered over three months:
Discovery & Brand Audit
Empathic interviews, strategic assessment, and intuitive immersion to uncover the brand’s core truths.Core Statements
Who you are, what you do, how you do it, and why it matters—clarified in sharp, foundational language.Tone & Voice
Establish the emotional language and communicative tone that creates connection and consistency.Emotional Narrative
Define the “why” behind your brand—why people care, what they feel, and how it resonates.Market Positioning
Clarify competitive landscape, category ownership, and customer perception.Naming & Messaging
Name development, voice guidelines, key messaging, product copy, and social language.Brand Vision
Plan for future expansion—how your brand will grow, scale, and evolve over time.Visual Identity
Design system including logo, color, typography, graphic language, and photographic direction.Integration & Synthesis
Align brand truths, emotional resonance, and market strategy into one unified brand system.
The Process
Authentic Alchemy
A 9-phase framework delivered over three months:
Discovery & Brand Audit
Empathic interviews, strategic assessment, and intuitive immersion to uncover the brand’s core truths.Core Statements
Who you are, what you do, how you do it, and why it matters—clarified in sharp, foundational language.Tone & Voice
Establish the emotional language and communicative tone that creates connection and consistency.Emotional Narrative
Define the “why” behind your brand—why people care, what they feel, and how it resonates.Market Positioning
Clarify competitive landscape, category ownership, and customer perception.Naming & Messaging
Name development, voice guidelines, key messaging, product copy, and social language.Brand Vision
Plan for future expansion—how your brand will grow, scale, and evolve over time.Visual Identity
Design system including logo, color, typography, graphic language, and photographic direction.Integration & Synthesis
Align brand truths, emotional resonance, and market strategy into one unified brand system.
Deliverables
Deliverables
Brand Strategy and Clarity
Comprehensive brand strategy brief
Audience and competitor insights
Brand positioning, vision, mission, and purpose
Defined values and strategic direction
Visual Identity System
Custom logo suite (primary, secondary, icon mark)
Brand color palette and typography system
Supporting design elements
Image direction and visual styling guidance
Messaging and Language
Brand voice and tone guidelines
Messaging pillars and positioning statements
Mission, vision, and values copywriting
Foundational copy blocks (tagline, elevator pitch, About section)
Final Brand Guidelines
Consolidated brand guide in PDF format
Includes usage rules, visual system documentation, and best practices
Delivered via shared drive link for easy team access
Optional Add-On
Phase 10: Brand in the World
Application of the brand system to real-world touchpoints, including:
Marketing assets (business cards, social templates, pitch decks)
Website design direction or UI mockups
Packaging concepts or product presentation
Social content for launch or brand reveal
Brand Strategy and Clarity
Comprehensive brand strategy brief
Audience and competitor insights
Brand positioning, vision, mission, and purpose
Defined values and strategic direction
Visual Identity System
Custom logo suite (primary, secondary, icon mark)
Brand color palette and typography system
Supporting design elements
Image direction and visual styling guidance
Messaging and Language
Brand voice and tone guidelines
Messaging pillars and positioning statements
Mission, vision, and values copywriting
Foundational copy blocks (tagline, elevator pitch, About section)
Final Brand Guidelines
Consolidated brand guide in PDF format
Includes usage rules, visual system documentation, and best practices
Delivered via shared drive link for easy team access
Optional Add-On
Phase 10: Brand in the World
Application of the brand system to real-world touchpoints, including:
Marketing assets (business cards, social templates, pitch decks)
Website design direction or UI mockups
Packaging concepts or product presentation
Social content for launch or brand reveal
Deliverables
Brand Strategy and Clarity
Comprehensive brand strategy brief
Audience and competitor insights
Brand positioning, vision, mission, and purpose
Defined values and strategic direction
Visual Identity System
Custom logo suite (primary, secondary, icon mark)
Brand color palette and typography system
Supporting design elements
Image direction and visual styling guidance
Messaging and Language
Brand voice and tone guidelines
Messaging pillars and positioning statements
Mission, vision, and values copywriting
Foundational copy blocks (tagline, elevator pitch, About section)
Final Brand Guidelines
Consolidated brand guide in PDF format
Includes usage rules, visual system documentation, and best practices
Delivered via shared drive link for easy team access
Optional Add-On
Phase 10: Brand in the World
Application of the brand system to real-world touchpoints, including:
Marketing assets (business cards, social templates, pitch decks)
Website design direction or UI mockups
Packaging concepts or product presentation
Social content for launch or brand reveal
BOOK BRAND DEVELOPMENT
Choose a date and time that works for you and submit a deposit to confirm. This 60-minute session secures your spot and kicks off the creative process. Brand Development is a 3-month engagement priced at $18K, with flexible payment plans and options available. We’ll review your needs on the call and confirm scope, timeline, and deliverables. If you choose not to move forward, your deposit will be fully refunded. A Google Meet link will be sent automatically.
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MONTHLY RETAINER
Full priority service
$1,980
$1,980
MONTHLY RETAINER
Full priority service
$1,980
$1,980
MONTHLY RETAINER
Full priority service
$1,980
$1,980
MONTHLY RETAINER
Full priority service
$1,980
$1,980
Monthly Social Media Solution
Two weeks
1.5k
1.5k
Monthly Social Media Solution
Two weeks
1.5k
1.5k
Monthly Social Media Solution
Two weeks
1.5k
1.5k
Monthly Social Media Solution
Two weeks
1.5k
1.5k