Brand Development
Brand Development
This is a 3-month, high-touch brand development engagement rooted in the Authentic Alchemy methodology. It is built for founders, artists, and teams who need a brand created from the ground up, or a full brand refresh that finally feels clear and aligned.
If buyers hesitate, if sales feel slow, or if the brand feels pieced together and inconsistent, this process repairs that. The result is a brand that feels clear, aligned, and inevitable, both visually and strategically.
Philosophy
Philosophy
Authentic Alchemy follows one belief: truth resonates. A brand with coherence and inner clarity attracts naturally.
Most clients come in with one of two situations:
They are building a new brand from scratch and need a clean identity, message, and offer they can stand behind.
They already have a brand, but the message feels muddy, the visuals feel off, and the offer feels hard to explain in one sentence. That creates doubt in the buyer and slows sales.
Through deep listening, strategic insight, and creative precision, we bring every part of the brand into alignment. Message, visuals, voice, and presence all line up. The result is a brand that feels grounded, trustworthy, and magnetic.
Authentic Alchemy follows one belief: truth resonates. A brand with coherence and inner clarity attracts naturally.
Most clients come in with one of two situations:
They are building a new brand from scratch and need a clean identity, message, and offer they can stand behind.
They already have a brand, but the message feels muddy, the visuals feel off, and the offer feels hard to explain in one sentence. That creates doubt in the buyer and slows sales.
Through deep listening, strategic insight, and creative precision, we bring every part of the brand into alignment. Message, visuals, voice, and presence all line up. The result is a brand that feels grounded, trustworthy, and magnetic.
Philosophy
Authentic Alchemy follows one belief: truth resonates. A brand with coherence and inner clarity attracts naturally.
Most clients come in with one of two situations:
They are building a new brand from scratch and need a clean identity, message, and offer they can stand behind.
They already have a brand, but the message feels muddy, the visuals feel off, and the offer feels hard to explain in one sentence. That creates doubt in the buyer and slows sales.
Through deep listening, strategic insight, and creative precision, we bring every part of the brand into alignment. Message, visuals, voice, and presence all line up. The result is a brand that feels grounded, trustworthy, and magnetic.
Approach
Approach
We combine structured systems with intuitive insight to map the full landscape of your brand. Through collaborative discovery and focused refinement, we shape your purpose, personality, voice, offer, and visual presence until they sit in harmony.
Harmony creates resonance. Resonance is the moment people feel you, understand you, and recognize the value of working with you without effort.
This work gives you a brand you can confidently sell, whether you are launching something new or realigning what already exists.
We combine structured systems with intuitive insight to map the full landscape of your brand. Through collaborative discovery and focused refinement, we shape your purpose, personality, voice, offer, and visual presence until they sit in harmony.
Harmony creates resonance. Resonance is the moment people feel you, understand you, and recognize the value of working with you without effort.
This work gives you a brand you can confidently sell, whether you are launching something new or realigning what already exists.
Approach
We combine structured systems with intuitive insight to map the full landscape of your brand. Through collaborative discovery and focused refinement, we shape your purpose, personality, voice, offer, and visual presence until they sit in harmony.
Harmony creates resonance. Resonance is the moment people feel you, understand you, and recognize the value of working with you without effort.
This work gives you a brand you can confidently sell, whether you are launching something new or realigning what already exists.
The Process
The Process
Authentic Alchemy
A 10-phase framework delivered over three months on a defined timeline with clear weekly milestones. You move through each phase in sequence, and every phase builds toward a single outcome: a unified, living brand.
Discovery & Brand Audit
Empathic interviews, strategic assessment, and intuitive immersion to uncover the brand’s core truths.Core Statements
Who you are, what you do, how you do it, and why it matters. All clarified in sharp, foundational language.Tone & Voice
Establish the emotional language and communicative tone that creates connection and consistency.Emotional Narrative
Define the deeper why behind your brand. Why people care, what they feel, and how it resonates.Market Positioning
Clarify competitive landscape, category ownership, and customer perception.Naming & Messaging
Name development, voice guidelines, key messaging, product copy, and social language.Brand Vision
Plan for future expansion. How your brand will grow, scale, and evolve over time.Visual Identity
Design system including logo, color, typography, graphic language, and visual direction.Integration & Synthesis
Align brand truths, emotional resonance, and market strategy into one unified brand system. This is where language, story, positioning, and visual direction are brought into full harmony.Brand Book Delivery
Final deliverable: a complete Brand Book PDF. This includes core statements, voice and tone, emotional narrative, market positioning, brand vision, approved messaging, and the full visual identity system. You leave with clear language, direction, and visual assets you can use across web, social, sales, and internal team alignment.
Authentic Alchemy
A 10-phase framework delivered over three months on a defined timeline with clear weekly milestones. You move through each phase in sequence, and every phase builds toward a single outcome: a unified, living brand.
Discovery & Brand Audit
Empathic interviews, strategic assessment, and intuitive immersion to uncover the brand’s core truths.Core Statements
Who you are, what you do, how you do it, and why it matters. All clarified in sharp, foundational language.Tone & Voice
Establish the emotional language and communicative tone that creates connection and consistency.Emotional Narrative
Define the deeper why behind your brand. Why people care, what they feel, and how it resonates.Market Positioning
Clarify competitive landscape, category ownership, and customer perception.Naming & Messaging
Name development, voice guidelines, key messaging, product copy, and social language.Brand Vision
Plan for future expansion. How your brand will grow, scale, and evolve over time.Visual Identity
Design system including logo, color, typography, graphic language, and visual direction.Integration & Synthesis
Align brand truths, emotional resonance, and market strategy into one unified brand system. This is where language, story, positioning, and visual direction are brought into full harmony.Brand Book Delivery
Final deliverable: a complete Brand Book PDF. This includes core statements, voice and tone, emotional narrative, market positioning, brand vision, approved messaging, and the full visual identity system. You leave with clear language, direction, and visual assets you can use across web, social, sales, and internal team alignment.
The Process
Authentic Alchemy
A 10-phase framework delivered over three months on a defined timeline with clear weekly milestones. You move through each phase in sequence, and every phase builds toward a single outcome: a unified, living brand.
Discovery & Brand Audit
Empathic interviews, strategic assessment, and intuitive immersion to uncover the brand’s core truths.Core Statements
Who you are, what you do, how you do it, and why it matters. All clarified in sharp, foundational language.Tone & Voice
Establish the emotional language and communicative tone that creates connection and consistency.Emotional Narrative
Define the deeper why behind your brand. Why people care, what they feel, and how it resonates.Market Positioning
Clarify competitive landscape, category ownership, and customer perception.Naming & Messaging
Name development, voice guidelines, key messaging, product copy, and social language.Brand Vision
Plan for future expansion. How your brand will grow, scale, and evolve over time.Visual Identity
Design system including logo, color, typography, graphic language, and visual direction.Integration & Synthesis
Align brand truths, emotional resonance, and market strategy into one unified brand system. This is where language, story, positioning, and visual direction are brought into full harmony.Brand Book Delivery
Final deliverable: a complete Brand Book PDF. This includes core statements, voice and tone, emotional narrative, market positioning, brand vision, approved messaging, and the full visual identity system. You leave with clear language, direction, and visual assets you can use across web, social, sales, and internal team alignment.
Deliverables
Deliverables
How It Works
Phase 1. Brand Strategy and Clarity
This is The Inquiry and The Reckoning.
We go deep into the truth of the brand, what it stands for, who it serves, and where it sits in the market. We surface what no longer serves and clear it. You leave this phase with a defined center, a point of view, and strategic direction.
Phase 2. Messaging and Language
This is The Alignment.
Essence meets expression. We shape how the brand speaks, the emotional tone it carries, and the way it communicates value in simple, human language. The goal is harmony between who you are and how you are heard.
Phase 3. Visual Identity System
This is The Formation.
Shape takes form. We translate the strategy and voice into a living visual system. The identity steps forward with presence and recognizability.
Phase 4. Brand Book
This is The Realization.
You receive your Brand Book as a complete PDF. The book holds your strategy, voice, story, positioning, and full visual system. It becomes the single source of truth for your team, your marketing, and your growth.
Optional Add-On
Activation Support
After the Brand Book is delivered, we apply the system to real-world touchpoints. This includes designed assets, launch expressions, sales and pitch material, early site direction, and other outward-facing pieces your audience will see.
How It Works
Phase 1. Brand Strategy and Clarity
This is The Inquiry and The Reckoning.
We go deep into the truth of the brand, what it stands for, who it serves, and where it sits in the market. We surface what no longer serves and clear it. You leave this phase with a defined center, a point of view, and strategic direction.
Phase 2. Messaging and Language
This is The Alignment.
Essence meets expression. We shape how the brand speaks, the emotional tone it carries, and the way it communicates value in simple, human language. The goal is harmony between who you are and how you are heard.
Phase 3. Visual Identity System
This is The Formation.
Shape takes form. We translate the strategy and voice into a living visual system. The identity steps forward with presence and recognizability.
Phase 4. Brand Book
This is The Realization.
You receive your Brand Book as a complete PDF. The book holds your strategy, voice, story, positioning, and full visual system. It becomes the single source of truth for your team, your marketing, and your growth.
Optional Add-On
Activation Support
After the Brand Book is delivered, we apply the system to real-world touchpoints. This includes designed assets, launch expressions, sales and pitch material, early site direction, and other outward-facing pieces your audience will see.
Deliverables
How It Works
Phase 1. Brand Strategy and Clarity
This is The Inquiry and The Reckoning.
We go deep into the truth of the brand, what it stands for, who it serves, and where it sits in the market. We surface what no longer serves and clear it. You leave this phase with a defined center, a point of view, and strategic direction.
Phase 2. Messaging and Language
This is The Alignment.
Essence meets expression. We shape how the brand speaks, the emotional tone it carries, and the way it communicates value in simple, human language. The goal is harmony between who you are and how you are heard.
Phase 3. Visual Identity System
This is The Formation.
Shape takes form. We translate the strategy and voice into a living visual system. The identity steps forward with presence and recognizability.
Phase 4. Brand Book
This is The Realization.
You receive your Brand Book as a complete PDF. The book holds your strategy, voice, story, positioning, and full visual system. It becomes the single source of truth for your team, your marketing, and your growth.
Optional Add-On
Activation Support
After the Brand Book is delivered, we apply the system to real-world touchpoints. This includes designed assets, launch expressions, sales and pitch material, early site direction, and other outward-facing pieces your audience will see.
BOOK BRAND DEVELOPMENT
Choose your date and time and place a $500 deposit. This reserves your spot and books your kickoff call, which starts the 3-month Brand Development engagement. The engagement is $18,000 total, billed as $6,000 per month for three months. Your $500 deposit is applied to the first month, so the first invoice is $5,500 and the next two are $6,000 each. We’ll meet on Google Meet at the time you select, and your link will be sent automatically.
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MONTHLY RETAINER
Full priority service
$1,980
$1,980
MONTHLY RETAINER
Full priority service
$1,980
$1,980
MONTHLY RETAINER
Full priority service
$1,980
$1,980
MONTHLY RETAINER
Full priority service
$1,980
$1,980
Monthly Social Media Solution
Two weeks
1.5k
1.5k
Monthly Social Media Solution
Two weeks
1.5k
1.5k
Monthly Social Media Solution
Two weeks
1.5k
1.5k
Monthly Social Media Solution
Two weeks
1.5k
1.5k