A UNIQUE IDENTITY STUDIO

This is the home of Authentic Alchemy — a living framework created by Dustin Byerley to help individuals, brands, and missions uncover their essence, align with truth, and express purpose with clarity and coherence. Rooted in both strategy and subtle perception, this process bridges the seen and unseen — guiding identity from inner clarity to outer resonance.

We facilitate this through brand development for artists and businesses, alignment work for individuals and leaders, creative direction, and crafted tools — including educational content, vibrational remedies, and intuitive systems — all supported through direct, consultative collaboration.

HOW IT WORKS

This platform is designed to give you access to world-class identity and creative support — when you need it, wherever you are.

• Browse flat-fee and deposit-based services

• Book your session or kickoff instantly through the site

• Meet virtually via Google Meet on your chosen date and time

• Collaborate through a structured, intuitive process

• Receive refined, resonant creative work delivered with care and clarity

Everything is streamlined to protect your time and the creative process — no unnecessary calls, no vague timelines, no red tape.

THE PRODUCER

Dustin Byerley is a Holistic Identity Architect and Creative Producer with a multidisciplinary background in branding, visual media, strategy, and spatial design. As the creator of the Authentic Alchemy framework, he blends intuitive insight with structured creative development to help individuals and organizations uncover their true essence and express it in the world. Whether shaping a brand, directing a visual experience, or guiding a deep identity process, Dustin brings clarity, emotional resonance, and vision to every project.

THE PHILOSOPHY

Authentic Alchemy is the method behind the magic. It’s a creative process developed by Dustin that combines brand science, intuition, and deep listening to uncover and align the true essence of a project. The goal is resonance — the kind that connects emotionally, vibrationally, and lastingly.

Truth + Empathy → Resonance → Magnetism

Just like tuning forks in harmony, when all parts of a project are aligned — visuals, voice, intent — they amplify each other. When misaligned, they create dissonance. Authentic Alchemy is the art of finding and restoring that harmony, so that the final work isn’t just seen or heard — it’s felt.

This approach isn’t for everyone. It’s not about surface-level trends or client micromanagement. It’s about trust, clarity, and crafting work that reflects something deeper — a vision made real.

GO TO SERVICES

SEE THE WORK

BOOK A CONSULTATION

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TERMS & PROCESS

This virtual agency is built to provide world-class creative support — streamlined, intentional, and fully online. To deliver the best results, we operate with clarity, structure, and mutual respect.

BOOKING & PAYMENT

• All services are booked directly on the site.

• Flat-fee services (like consultations or creative training) are paid in full at the time of booking.

• Larger projects (like Brand Development or Package Design) require a $500 deposit, which secures your spot and schedules your kickoff call.

• During the kickoff, your project scope, timeline, and full fee are reviewed. Your deposit will be credited toward your updated invoice.

• If you choose not to move forward after the kickoff, your deposit will be refunded in full — no pressure, no catch.

  
  

TIMELINE & COMMUNICATION

• All communication is via pre-scheduled Google Meet or phone calls — no unscheduled emails or DMs.

• After kickoff, you’ll receive a formal timeline with project checkpoints and delivery dates.

• Projects have a set drop-dead date (typically 2 weeks after scheduled completion). If client delays or unresponsiveness push the project beyond this date, a $500 rebooking fee is required to restart the work. All deliverables to date will be uploaded and considered complete.

  
  

REVISIONS & SCOPE

• Revisions are built into your project timeline and will be clearly defined.

• Revisions outside of the agreed scope or after the project closes are billed at $110/hour.

• Clients with monthly retainers benefit from a discounted hourly rate of $99/hour and prioritized service.

  
  

FINAL DELIVERY

• All final files and assets will be delivered via Google Drive upon receipt of final payment.

• At that point, full rights and access to deliverables are granted.

  
  

• RIGHTS & USAGE

• All creative work produced under this agreement — including but not limited to brand assets, visual designs, illustrations, packaging, video, photography, strategy, and copy — is licensed for the specific usage agreed upon in the scope of the project. Unless explicitly stated in writing, all intellectual property rights remain with Dustin Byerley.

• Usage Limitations:

• Final deliverables are licensed for the agreed-upon formats, contexts, and platforms (e.g., product packaging, website, social media, etc.).

• Client may not repurpose or resell the creative work for unrelated commercial uses (e.g., selling a product design or packaging element as standalone artwork, prints, NFTs, apparel, etc.) without express written consent and a separate licensing agreement.

• Designs may not be modified, adapted, sublicensed, or redistributed to third parties without prior written approval.

• The client may not use preliminary concepts, drafts, or unused directions presented during the process unless those specific items are explicitly purchased.

• Ownership Transfer:

• Full ownership may be transferred upon written agreement and final payment. Until that point, all designs remain the intellectual property of the creator.

EXPECTATIONS & BOUNDARIES

This process is structured to protect the creative integrity of your project. While collaboration is key, final creative direction is held to ensure resonance and alignment. Authentic Alchemy is not for micromanagement or trend-chasing — it’s for clients seeking deep, intentional creative work.

Please ensure that:

• You attend all scheduled meetings promptly.

• Feedback is returned on time (delays may affect delivery).

• All communication remains respectful and within the agreed channels.

COMMUNICATION POLICY

• All communication is scheduled via Google Meet or phone.

• For questions, updates, or to request a meeting, you may email your project manager anytime at 1@dustinbyerley.com— she’ll assist and get you scheduled.

• We do not conduct business via personal texts, DMs, or unscheduled phone calls.

• This structure ensures clarity, reduces confusion, and protects the flow of the creative process.