Dustin Byerley | Holistic Identity Architect & Creative Producer

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3:22 AM

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Harmonic Identity, Branding & Creative

A process of becoming

AUTHENTIC

ALCHEMY

BASED IN CALIFORNIA, OJAI

Holistic Identity Architect

\ DUSTIN BYERLEY

Holistic Identity Architect \ DUSTIN BYERLEY

AUTHENTIC ALCHEMY PROCESS

THE INQUIRY
A deep investigation into the essence of the entity—its truth, tensions, and underlying purpose.

THE RECKONING
What no longer serves is brought to light. Misalignments are cleared to make space for clarity.

THE ALIGNMENT
Essence begins to meet expression. Language, symbols, and feelings are tuned into harmony.

THE FORMATION
Shape takes form. A living, resonant identity emerges—grounded in strategy, story, and soul.

THE REALIZATION
The work becomes visible and alive. Truth is expressed in a form that others can feel, trust, and follow.

Authentic Alchemy is a process of becoming, crafted to uncover and express the core identity of any entity. It merges clarity, empathy, and resonance to guide you from inner truth to powerful outer presence. Whether you're a business, a leader, or an individual with something vital to share, this process aligns identity with expression so that what you offer lands with clarity, magnetism, and impact.

AUTHENTIC ALCHEMY PROCESS

THE INQUIRY
A deep investigation into the essence of the entity—its truth, tensions, and underlying purpose.

THE INQUIRY
A deep investigation into the essence of the entity—its truth, tensions, and underlying purpose.

THE RECKONING
What no longer serves is brought to light. Misalignments are cleared to make space for clarity.

THE RECKONING
What no longer serves is brought to light. Misalignments are cleared to make space for clarity.

THE ALIGNMENT
Essence begins to meet expression. Language, symbols, and feelings are tuned into harmony.

THE ALIGNMENT
Essence begins to meet expression. Language, symbols, and feelings are tuned into harmony.

THE FORMATION
Shape takes form. A living, resonant identity emerges—grounded in strategy, story, and soul.

THE FORMATION
Shape takes form. A living, resonant identity emerges—grounded in strategy, story, and soul.

THE REALIZATION
The work becomes visible and alive. Truth is expressed in a form that others can feel, trust, and follow.

THE REALIZATION
The work becomes visible and alive. Truth is expressed in a form that others can feel, trust, and follow.

Read the full testimonials

READ ALL

“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change

Read the full testimonials

Read the full testimonials.

READ ALL

“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change
“His process not only resulted in a beautiful brand, but brought cohesion to my entire business—and by extension, my life.”
— Nomi Prins, Founder, Prinsights Global
“Everything felt cohesive and deeply aligned with the spirit of the work.”
— Craig Dobbin, 3rd Force (Artist)
“His eye, intuition, and Authentic Alchemy process have been essential to shaping Ojai Wild into what it is today.”
— Janna Sheehan, Founder, Ojai Wild
“The end result—and the feedback we’ve received since—has been beyond what we could have dreamed.”
— Lauren Van Keulen, Co-Founder, Williamson Van Keulen
“Dustin’s Authentic Alchemy process has been an integral part of several deeply meaningful projects I’ve worked on.”
— William Aura, Creative Consultant, Playing For Change